Peterborough Heritage Festival 2016

Heritage Festival 2016 (1)

Full public relations and communications support

Peterborough Heritage Festival is the largest historical event of its kind in the UK, attracting almost 38,000 people.

Organised by Vivacity, in association with Peterborough Cathedral and supported by Perkins Engines, the festival enables visitors to experience 3,500 years of history in the historic heart of the city, and the stunning surroundings of the Cathedral precincts.

In 2016, the festival organisers wanted to raise the profile of the event to a wide range of interested groups across the region, and to increase overall annual visitor numbers. Ward Communications provided a range of communications services, including:

  • strategic communications planning
  • media and public relations
  • stakeholder engagement
  • filming and production services
  • evaluation

Vikings_Heritage FestivalFollowing a three month campaign, we generated media coverage worth over £350,000, including online, newspapers, magazines, radio and television, including the BBC. The main festival weekend attracted a record 37,600 people which represented an increase of almost 11% on the previous year.

To help promote the festival and similar events for the future, we produced a video, which included full storyboarding, filming and project management. View the video here.

David Ward was pivotal to the press communications leading up to, and during, Vivacity’s annual Heritage Festival. It was great to have an active pair of hands who could lead on all communications, with both the press and external parties involved with the event, which helped make the festival the most successful yet.

Jack Allen, Cultural Marketing Manager at Vivacity

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